Another prominent brand has just flushed away its consumer base's trust overnight after the release of a very poorly timed and very poorly thought-out commercial. Why, you may ask? Because 'Why the E.L.F. not?'

2025 is all about Renaissance Revival, Castlecore, and Rocco Revival, but how would one achieve such feats of putting together the best look of your life? Oh honey, c'mon in.

Brands are lining up out the door to get a chance to collab with Belly and her dream boys one last time.

She's the self-proclaimed "girl who doesn't shut up," Vanillamace. A style icon, model, DJ dabbler, digital content creator, retired dancer, and Twitch streamer. Is there anything she can't do?!

Personal care brand Bille collabed with Charlie XCX's go-to jewelry store, Ian Charms, to bring out a new kind of bush-positive swimsuit.

This quiz is here to be your next creative genius! Are you thinking, "OMW to my Nail Appointment...HELP!" Get your nail tech on speed dial girl, we're about to find you all the mani inspo you'll need to look your best this Summer!

"little miss maximalist" May 22nd via Instagram Our icon of the month for this lovely Pride season is a goddess in every sense of the...