Billie Wants to Make Bush-kini's a 2025 Staple

That's right, we're showing body positivity in a whole new light, babes

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Personal care brand Billie partnered with celeb favorite, LA-based jewelry company Ian Charms, to take its first step into the world of fashion.

Launching in 2017, Billie has always been body positive, never straying from their key

message of "[undoing] the unfair social pressures women face, starting with double standards around shaving and body care, and [celebrating] the infinite ways women can look, feel, and be in the world." And this new collaboration with Ian Charms is no exception. In a statement by Lisa Sahakian, founder and chief executive officer of Ian Charms, she stated, "Partnering with Billie felt like the perfect fun collab for summer — we both believe in bold, unapologetic self-expression."

Released June 24, Billie took their first baby steps into the world of fashion by releasing a limited edition, bush-inclusive two-piece swimsuit with custom bikini charms. Coming in 3 different colors- pink, purple, and green- these bikinis come with their own special

bush-positive charm message and all for $145 USD. From "Bushkini" to "I <3 fuzz," these bikinis are aimed at promoting body positivity through these cheeky catchphrases, encouraging women to embrace all of themselves.

The release comes at a time when we're seeing a rise in wild manes finding their way into avant-garde designs as designers experiment with real human hair. We saw this with designer Dilara Findikoglu and her human hair top, while designer Schiaparelli designed human hair ties. Need more examples? Think Julia Fox at the 2025 Vanity Fair afterparty.

Some may see this collaboration as odd, but it makes sense for Billie to put this out there. They've always been very big on body positivity and making women feel good in their bodies; the next step would be swimsuits that do both things. Defending the collaboration in an article by WWD, Kaleigh Werner explains, "The idea is not necessarily

to entice women to grow out their hair down there, but to erase the negative connotation from people who do, which is exactly what Billie has been working toward since its initial launch."

The Billie x Ian Charms bikini and bathing suit charm is now available on Ian Charms website.